VENDOR HIGHLIGHT: Susan Liles Floral Design

We LOVE weddings! It’s such a special day for our clients filled with so many emotions and pretty details. And if you know me you know I LOVE details, especially beautiful bouquets. We recently had the honor of working with the incredibly talented Susan from Susan Liles Floral Design at a beautiful wedding at Waterstone Venue in Gray, TN. Her work is simply stunning! Read our interview with her below to learn more about her and her lovely work!!

–  Tell us all about you and how your business started!

I had my first job in the floral industry nearly 30 years ago in California. I was 23 years old, newly married and working for a wholesale/retail garden center that also offered in-house floral services. Tahoe City had many destination weddings, so I had the opportunity to be part of many beautiful weddings.When we moved to NC in 1995, I had decided to be a stay-at-home mom. I got connected, however, with an event planner/floral designer in Knoxville and was able to work for her on her larger events for the next 15 years.As my children started to leave home, I began to take on wedding work on my own. Several years ago, I launched Susan Liles Floral Design.

–  Tell us more about what services you offer!

I primarily concentrate on weddings, although I also do several floral workshops each year with Reclaimed Inspired Goods. 

–  How would you describe your style?

I would describe my style as a cross between garden/foraged and classical floral design. The more involved I get in this industry, the more I realize there is to learn! 

 –   What is your “why” when it comes to your business? 

I have always loved gardening and flower arranging. To be able to work with flowers daily is such a gift! 

–   When a couple books you, what can they expect out of their experience?

–   What is your favorite thing about weddings? 

I’ll answer the last 2 questions together. I love being a part of one of the most significant days of a couple’s life together. I love hearing their vision for this day and helping bring that to life through flowers. Most people invest heavily in photography to commemorate their weddings ( and wisely so!), but, in my opinion, flowers help set the style for the day and contribute significantly to the beauty of the photographs. I try to listen carefully to what is most important to my clients and provide the best expression of that for their budgets. Each year I plant new flowers in my own garden to be able to add special personalized touches to bridal bouquets. I love weddings that incorporate seasonal and locally grown flowers. We are so fortunate to live in an area where we can grow such a wide variety of flowers!


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